Skip to Main Content
Next Challenge: Propose a new non-alcoholic or low alcohol beverage
How far should individualization go when it comes to pet food?
Challenge Type: food science
See more like this check out our active challenges
$1,600
top 50%
102
submissions
DONE
75 months ago

Millennials often prioritize their pets and view them as if they are their children. In fact, 76% say they are more willing to splurge on their pets than on themselves! With so many Millennials seeking to indulge their pets, what are the unique or personalized pet food products they are looking for?  As a pet food company, we want to better understand the currently unmet needs of Millennials as they try to care for their pets more personally.    

Deliverables

We are interested in the needs of Millennials when it comes to personalized pet food and how we can meet those needs with unique food products. Specifically, please answer the following:

  1. Do you care for a dog or cat?  If so, what pet food do you purchase and why?
  2. What are the unmet needs of Millennials when searching for unique or personalized dog or cat food?  These needs should not already be met by another product currently on the market.
  3. What unique pet food products would meet these needs?  What about these products makes them unique or personalized to an individual dog or cat?  
  4. What information or technology would make your pet food product possible?


Considerations: Please consider the following extreme example of individualized pet food as you brainstorm for your submission.

Your dog's activity could be monitored using devices and then tracked online.  This information would be submitted to the pet food company which would then tailor your dog's food to meet it's level of activity.




    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$90.90 Sophie Zhao McGill University
$90.90 Kiersten Wilde University of Michigan
$90.90 Rishav Bose Christ University
$90.90 Emily Sarasa University of Central Florida
$90.90 Ajay Sharma JAMK University of Applied Science,Finland
$90.90 James Pavur Oxford University
$90.90 ganesh kumar Anna University
$90.90 Matthew Klitsch Penn Foster
$90.90 Ryan Hill
$90.90 Yusuf Kajee University of Central Florida
$90.90 Kathleen Muir University of British Columbia
$26.70 Cameron Salley Florida State University
$26.70 Matthew Gaiser Queen's University
$26.70 Traeonna Wagener University of Toledo
$26.70 Amy Fernandez University of Central Florida
$26.70 Sarah Winsor Memorial University of Newfoundland
$26.70 Melissa J. California Polytechnic State University
$26.70 Erika Spear unkown
$26.70 Aadhi Nana Anna University
$26.70 Katie Beckworth Louisiana State University
$26.70 Keren Chen Virginia Polytechnic Institute and State University
$26.70 Nivedya Ramesh Arizona State University
$26.70 Jen Evans New School University
$26.70 Emily Armstrong Queen's University
$26.70 Dyllan Hancott Yorkville University
$26.70 Monika Gauer Liberty University
$8.00 Shivani Tomar H N B garhwal
$8.00 Daniel Patterson Arizona State University
$8.00 Navina Dhanasekaran ANNA UNIVERSITY
$8.00 Gregg Miller University of Delaware
$8.00 Paige LeMaster Penn Foster
$8.00 Kevin Dwyer Texas A&M University
$8.00 Natalie Ngu San Francisco State University
$8.00 Siddharth Choksi Instituto de Empresa
$8.00 Mohana Manikandan Curtin University
$8.00 Dat Tran The Catholic University of America
$8.00 Zane Tackett University of Georgia
$8.00 Erin Stark
$8.00 Marina Gela University of Massachusetts
$8.00 Clayton Drew University of Massachusetts
$8.00 Paula Judkowiak Baruch College
$8.00 Kabileshwaran M Anna University
$8.00 Aaron Barrera University of Florida
$8.00 Brandon Rodriguez Penn Foster EDU
$8.00 Susan Haney union college
$8.00 Ji Kim
$8.00 Olivia Baer University of Cincinnati
$8.00 Lise Janssen IMC FH Krems
$8.00 samarth phartyal National Institute of Technology Surat
$8.00 Karolina Künnapuu
$8.00 Nandan Kumar IIEST
Submission questions


0 characters Average: 1677 characters
Your solution must be at least 200 characters long
Contact Us